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Viktor & Rolf Opens First U.S. Shop-in-Shop

The shop's look was inspired by the fragrance bottle design.

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By: Jamie Matusow

Editor-in-Chief

Viktor & Rolf has opened its first fragrance shop-in-shop in the U.S. The 147-square-foot space is at Saks Fifth Avenue’s flagship store on Fifth Avenue in Manhattan.

The Dutch design duo say that they have been so inspired by the pink bow bottle designed for their latest fragrance, BonBon, as well as the look of its ad campaign (Model Edita Vilkeviciute is literally painted in bows), that their latest couture fashion collection was based on the look – as well as the shop’s design.

Designers Viktor Horsting and Rolf Snoeren are scheduled to make a personal appearance on April 17th.


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